Elective · Brand & Digital Marketing

Optional depth on Module 8: brand strategy, the digital channels, growth marketing, and attribution.

What you'll be able to do after this elective, the lesson plan, and the key frameworks.

What a brand is worth, brand architecture, and the long game.

SEO, SEM, paid social, content, and email — what each is for.

Growth loops, funnel optimization, and CRO.

Measuring what works, attribution, and marketing ROI.

Combine brand, channels, conversion, and measurement into one digital growth plan.