Module 1 · How a Business Actually Works

The mental map for everything that follows: how any business creates, delivers, and captures value, and how the money moves through it.

What you'll be able to do after this module, the lesson plan, and the key frameworks.

The universal pattern behind every business, the Business Model Canvas, and the value chain.

How cash moves through a company, the cash conversion cycle, and why profit isn't the same as cash.

The core functions, how a product flows through them, and the tensions a manager balances.

How the whole course maps onto the picture you just built, and how to get the most from it.

Map a real company onto the nine blocks of the Business Model Canvas.