Essential Business Knowledge
All sections

Elective · International Business & Global Strategy

Optional depth on Modules 5 and 12: going global, standardizing vs. localizing, and managing cultural and country risk.

Elective OverviewIncluded with purchase

What you'll be able to do after this elective, the lesson plan, and the key frameworks.

5m
Why & How Companies Go GlobalIncluded with purchase

Drivers of internationalization and market-entry modes.

60m
Global Strategy & LocalizationIncluded with purchase

Standardize vs. adapt, and global strategy types.

60m
Cross-Cultural Management & Global RisksIncluded with purchase

Cultural differences, and FX/political/operational risk.

60m
Exercise: Design a Market-Entry StrategyIncluded with purchase

Design a strategy for entering a new country: where, how, and how much to adapt.

60m

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