Module 4 · Microeconomics for Managers

What you'll be able to do after this module, the lesson plan, and the key frameworks.

How markets set prices, and the all-important elasticity of demand.

Marginal revenue vs. marginal cost, and the elasticity-based pricing rule.

From perfect competition to monopoly, and where pricing power (moats) comes from.

The prisoner's dilemma, Nash equilibrium, price wars, and cooperation.

Decide whether a real product should raise, hold, or cut its price, using elasticity and marginal logic.